2024 China's exhibition industry development status and trend analysis, digital economy and exhibition economy convergence is becoming a trend "map 」

1. Exhibition Overview

Convention and exhibition is the abbreviation of collective activities such as conferences, exhibitions and large-scale events. It is generally organized by the government or other social organizations. Based on certain geographical advantages, economic characteristics or resource advantages, the supply and demand sides are brought together to meet the time and place agreed in advance. The comprehensive activities held are an important part of modern business service industry and an important hub of modern economy and trade. Exhibitions mainly include conferences and exhibitions. The conferences are mainly various business conferences, professional seminars, and various large-scale conferences of enterprises, institutions and companies. The exhibitions are mainly exhibition sales activities, large-scale commodity trading activities, etc.

2. development background

The exhibition industry is an important hub industry to promote trade and economic development. In recent years, the central and local governments have issued a number of industrial policies to encourage the development of the industry, which has brought a good production and operation environment and development opportunities for the development of the industry, which is conducive to the further rapid development of the industry..

3. industry chain

The industrial chain of the exhibition industry is a chain composed of exhibition companies and exhibition venues as the core, and is composed of exhibition organizers, service providers, exhibitors and exhibitors. The upstream link of the exhibition industry belongs to the stage of providing services for the implementation of the exhibition organization, the main body includes the exhibition hall lessor and service provider. The exhibition hall is the carrier of the exhibition, but also a competitive resource in the industry, the exhibition hall lessor belongs to the exhibition industry chain of the key components, the exhibition organization and implementation agencies usually strive to sign a long-term cooperation agreement with the exhibition hall lessor, so that its exhibition business activities are fully guaranteed. The midstream link of the convention and exhibition industry includes the organizer of the exhibition project, the business unit including the organizer of the exhibition project, that is, the exhibition organizer. The exhibition organizer is generally a government agency, a chamber of commerce association or various exhibition companies including mall exhibitions. The downstream links of the exhibition industry include exhibition agencies, exhibitors and exhibitors.

Development Status of Exhibition Industry in 4.

1. Number of global indoor pavilions

With the continuous improvement of the level of economic globalization and the deepening of cooperation between countries, the exhibition industry, tourism and real estate are called "the world's three major smoke-free industries", which has become synonymous with city business cards and urban economic boosters. The faster the progress of human civilization, the higher the demand for each other's material and cultural exchanges. Therefore, the status of exhibition in the national economic development is becoming more and more important. The United States has the largest number of pavilions in the world, with 305, followed by China with 213. The number of pavilions in China and the United States leads the world.

2. Global Indoor Pavilion Area

With the continuous development of the national economy, China's exhibition industry has grown rapidly, and the exhibition area and the number of exhibition halls have surpassed European and American countries. According to statistics, the total indoor exhibition area of China reached 10.2167 million square meters, accounting for 25.20 of the total indoor exhibition area of the global exhibition countries, ranking first, followed by the United States, with an indoor exhibition area of 6.9362 million square meters.

Number of exhibitions in China

Before 2020, the domestic exhibition industry as a whole showed a trend of vigorous development, the number of exhibitions, exhibition area increased year by year, for the national economic and trade development of various industries to inject fresh vitality. Since 2020, due to macroeconomic factors, the development of exhibitions has been restricted. In 2022, a total of 2572 offline exhibitions will be held nationwide, 2923 fewer than the total number of exhibitions in 2021.

4. China exhibition area

The number and area of exhibitions are showing a downward trend. In 2022, the total exhibition area will be 47.21 million square meters, and the average single exhibition area will be 18400 square meters. Affected by macroeconomic factors, the total exhibition area will decrease by 44.63 million square meters, a decrease of 48.6.

5, the number of regional exhibitions in China.

According to the China Exhibition Economic Development Report (2022) compiled by the China Council for the Promotion of International Trade, in 2022, the number of exhibitions in East China represented by the Yangtze River Delta and South China represented by the Pearl River Delta will be 758 and 373 respectively, accounting for 41.9 and 20.6 respectively, and the exhibition area will be 2.48 million square meters and 1.41 million square meters respectively.

Related Report: China's Convention and Exhibition Industry Development Monitoring and Investment Strategic Planning Report 2024-2030, released by China Economic Industry Research Institute

5. exhibition industry competition pattern

In 2022, among the exhibitions held in China at all levels, the number of small and medium-sized exhibitions ranging from 10000 to 30000 square meters was the largest, with a total of 727, accounting for 45.6 percent, followed by medium-sized exhibitions ranging from 30000 to 50000 square meters, with a total of 330, accounting for 20.7 percent, and the smallest was exhibitions over 100000 square meters, with only 106 exhibitions held throughout the year, accounting for 6.6 percent.

,

Development Trend of 6. Exhibition Industry

1, professional exhibition has become the future trend

From the perspective of the development of the exhibition industry, the content of the exhibition from comprehensive to subdivision is an important sign that the exhibition industry is mature and moving towards specialization. The more developed European and American countries in the exhibition industry have begun to "subdivide" after subdividing the industry. The exhibition content is extremely professional, so that buyers can find the products they need in the shortest time. At present, China still pursues the scale effect of exhibition economy, pays attention to the display effect of "large and comprehensive", and there are still a large number of comprehensive exhibitions. In recent years, many comprehensive exhibitions have begun to subdivide the content into professional main exhibitions or theme pavilions. Although this division is still extensive compared with the European and American model, it has already reflected the acceleration of the exhibition specialization process in China's exhibition industry. In addition to government-led exhibitions, Chinese exhibitions will be more reasonable and professional in content under the requirements of the market. More large-scale exhibitions may be divided into smaller and more professional exhibitions. The development of the international exhibition industry is more closely linked.

2. Digital and intelligent exhibition

The convergence of the digital economy and the exhibition economy is becoming a trend, big data and intelligence will strongly promote the innovation of business models and management services, new technologies such as AI will enhance the immersive experience of digital exhibitions, and the digitization of pavilion management will promote the effective docking of merchants. In recent years, new technologies have been widely used in exhibition activities. From the collection and statistics of on-site data, to the common development of online and offline exhibitions, from the application of information technology to the integration of exhibition technology capital, they fully reflect the "exhibition and technology integration". The overall trend of development.

3. Cross-border exchanges and cooperation further deepened

The process of my country's opening to the outside world has been deepened, and trade ties with other countries have become closer, creating a good political environment for the development of China's foreign trade, promoting the growth of my country's foreign trade, and driving Chinese enterprises to go abroad to participate in exhibitions and gradually increase the scale of exhibitions. The provinces and cities along the "Belt and Road" and the exhibition industry actively support the national strategy, and have put forward more relevant exhibition suggestions and ideas. The country will gradually form a "Belt and Road" foreign exchange and cooperation with different focuses, distinctive themes, and outstanding characteristics. The platform pattern promotes the establishment of closer economic and trade ties between countries along the "Belt and Road", and the exhibition projects of the "Belt and Road" countries will enter a period of rapid development.

Through the collection, collation and processing of massive data of China's exhibition industry, China Economic Industry Research Institute comprehensively analyzes the overall market capacity, competition pattern, market supply and demand status quo and the production and marketing operation analysis of typical enterprises in the industry, and predicts the future development trend of the industry according to the development track and influencing factors of the industry. Help enterprises to understand the current development trend of the industry, grasp the market opportunities and make the right investment decisions. For more details, please pay attention to the "2024-2030 China Convention and Exhibition Industry Development Monitoring and Investment Strategic Planning Report" published by the China Economic Industry Research Institute.